Financial Product Reviews
Quicken (Deluxe) is a type of subscription-based budgeting software available for desktops or mobile devices via apps or a web browser. This product has been around for decades and remains a popular option for Canadians trying to manage their finances.
- Easily customizable budgets
- Wide, convenient accessibility
- Data access guarantee
- Free customer support
- 30-day money-back guarantee
- No free version
- Lacking bill payment feature
- Differences between Windows and Mac
- Canadian citizen
- Age of majority
- A trusted brand for 40 years
- 30-day money-back guarantee
Sonnet Insurance is an online-only insurance company that offers lower insurance rates than many of its competitors. It does this by having no physical presence, passing those savings on to its customers. This could be great if you’ve just bought a house and are primarily concerned about premiums, but if you’re looking for a more personal touch, Sonnet probably isn’t the company for you.
- Often one of the lower rates you’ll find
- Initial quotes are precise, once you go through the process
- Nice website and a very user-friendly app
- 24/7 customer service by phone
- Customer reviews are mixed, at best
- Insurance rates are reported to change unexpectedly
- Sonnet home insurance isn’t available in all provinces
- While owned by Economical, Sonnet is a very young company
- Identity theft coverage included
- Sonnet Connect provides discounts, promotions, and freebies from partnering businesses
- Above and Beyond coverage
Sonnet Car Insurance is a fully online insurance provider offering home and auto coverage, backed by Definity Financial Corporation. Their biggest draw is competitive rates on car insurance, made possible by their online model that passes savings directly to customers. Sonnet promises an auto insurance quote in just 5 minutes after answering a few easy questions.
- Ticket forgiveness and other perks
- A user-friendly digital experience
- Fast, precise quotes
- Vroom service bundle and other customization options
- Mixed online reviews
- Unexpected rate hikes
- Not available in all provinces
- No in-person opportunities
- Canadian citizen
- Age of majority
- Optional coverage that provides reimbursement for roadside assistance expenses
- Company is committed to achieving net-zero emissions by 2040
If you want to cut through all the fluff, StudioTax is Canadian tax software that offers a simple look combined with support for complex tax situations.
- Offers an offline experience
- Available in all provinces, including Quebec
- Can handle both simple and complex tax situations
- Free tax software for certain individuals
- The outdated look could be confusing
- Limit of 20 returns
- Canadian citizen
- Completely offline
- Support for some complex tax situations
- Make less than $20,000
- Live in the territories (NU, YT, NT)
TurboTax is one of Canada’s most popular tax preparation apps. It’s been around for years, is backed with some solid guarantees, is simple to use, and really takes a lot of the pain out of doing your taxes.
- Import options
- Real-time refund / owed amount
- Easy online filing
- Instant confirmation, fast refunds
- 4 guarantees to help you feel secure
- Good security practices
- Standard $30 price tag
- Canadian citizen
- Maximum refund guarantee
- Auto-fill available
- Promo: Get up to 20% off your TurboTax purchase
- Have a simple return
- Comes with limited features
Wealthsimple Tax (formerly SimpleTax) is free Canadian tax software that aims to make filing your taxes easy. There’s no downloading necessary – you can go through the process right in your internet browser with step-by-step instructions and auto-fill features. And with maximum refund and accuracy guarantees in place – it’s worth giving it a shot. You’ll even be able to transfer prior year data, an option only available on a handful of other tax software.
- It's free to use
- 100% accuracy guarantee
- Support for all provinces – even Quebec
- Covers simple tax situations, plus some complex ones
- Ability to import prior year data
- Support is through email only
- There is no app
- Limit of 20 returns per account
- Canadian citizen
- Maximum refund guarantee
- RRSP calculator
- Auto-fill available
- Always
Rakuten Canada has long been one of Canada's favourite cash back sites, thanks to its wide range of over 750 retail partners and legit cash back opportunities. Over the last 10 years, it’s paid out more than $100 million to Canadians, which shows how popular Rakuten Canada really is.
- It's so easy to earn free money
- More than 750 partnering stores and services
- Browse and earn with the Gift Card Shop
- Welcome bonus and referral program
- Rewards are only paid out 4 times per year
- Tricky exceptions for cash back purchases
- Cash back amounts change without notice
- Link a credit card and get cash back when shopping in-store
- Rakuten Button browser extension provides automatic cash back alerts
- Impressive $30 referral bonus
MogoMoney (which is what the Mogo loans service is called) offers flexible unsecured loans that are quick and easy to get. A part of the interesting product line offered by Mogo Financial, you can get pre-approved in as little as 3 minutes. Plus by making an account, you'll get free access to your credit score.
- Applying is quick and easy
- Mogo loans available for people with "meh" credit scores
- 100-day test drive
- Flexible terms so you can pay your loan off anytime
- Modern app to keep track of your payments and principal
- Very high interest rate of 34.37%
- Lack of customer service
- Questionable marketing tactics
- Resident of Canada
- Must have a credit profile
- Loans available for "meh" credit scores
- 100 day trial
- Access to credit score
- Receive your loan as soon as the same day
- No impact to your credit score when checking if you qualify
- On-time payments give you access to higher loan amounts
Wealthsimple managed investing is a robo advising investment platform from one of Canada's favourite online brokerages, Wealthsimple. It offers a hands-off investment experience with no paperwork and no account minimums – a huge draw for anyone who's new to the world of investing or simply trying to make smart choices with minimal funds.
- Easy to understand fees
- The set-and-forget-it simplicity
- A good array of account types that can grow with you
- Extraordinary security for your money and accounts
- Grow into Wealthsimple Premium
- Socially responsible and Halal investment options available
- New user offer
- Higher account management fees
- Limited tools
- Talking to a human can be tricky
- Provides socially responsible and Halal investment options
- Can connect your account to Mint for easy budgeting
- Get a dedicated team of advisors if you have more than $500,000 in assets
- RRSP
- TFSA
- Personal
- RESP
- RRIF
- LIRA
- Joint
- Business
- FHSA
If you’re new to investing and don’t want to pay excessive trading fees, take a look at Questrade, a popular online broker that allows users to buy and sell ETFs at no charge. When you’re still learning about investing, saving on commissions can help you familiarize yourself with the process and build confidence.
- Total transparency with fees
- Surprisingly low fees
- Lots of investment accounts and product choices
- Options for Socially Responsible Investing (SRI)
- Plenty of convenient methods for support
- Limited amount of time to report fraud for full reimbursement
- Trading research is limited
- Excellent array of investing and trading tools
- Trade ETFs for $0
- Commission-free stock trades
- TFSA
- RRSP
- Spousal RRSP
- LIRA
- Locked-In RRSP
- RIF
- LIF
- RESP
- Family RESP
- Corporate
- Investment Club
- Partnership
- Sole Proprietorship
- Individual Informal Trust
- Joint Informal Trust
- Formal Trust
- Individual Margin
- Joint Margin
- Individual Forex & CFDs
- Joint Forex & CFDs
- FHSA
- Stocks
- ETFs
- Options
- FX
- IPOs
- CFDs
- Mutual Funds
- Bonds
- GICs
- International Equities
- Precious Metals










