With fast and easy online quotes for a variety of types of life insurance from 25 of Canada's top insurance companies, Policy Advisor provides a super simple way to cut through the marketing-speak and find a policy that's right for you.
Policy Advisor also offers some handy tools to help you figure out what you need, including a life insurance calculator. The site is also chock-full of educational resources that will help you decide what life insurance is best for you.
Policy Advisor features
Here's what you can expect to find with Policy Advisor Life Insurance.
Why You Want It
Get instant life insurance quotes from 30 top insurers + No brokerage fees.
Special Features
- Free 30 minute consultation
- Compare 25 different Canadian insurers
- Get quotes for a wide array of insurance types
- Life insurance calculator
Eligibility
- Canadian citizen
- Age of majority
Provinces
AB, BC, MB, ON
Features
Term Life Insurance
Terms Available
- 10 years
- 15 years
- 20 years
- 25 years
- 30 years
- 35 years
- 40 years
- To age 65
Permanent Life Insurance
Guaranteed Acceptance Life Insurance
Universal Life Insurance
Policy Advisor Life Insurance product rating: 2.4 stars
Policy Advisor gives you a fast and easy way to get quotes from a variety of Canada's top insurers, all in one place. With easy online applications, a life insurance calculator, and even the option of a free 30-minute consultation, Policy Advisor can help you figure out what you need for life insurance – and how to save the most money in the process.
Unfortunately, Policy Advisor is only available in a handful of provinces and not at all in the territories.
Rating methodology
To calculate our Genius Ratings, we compare the features of the account or product in question with other similar products in Canada. We give each feature a score out of 5 based on that comparison. Once we’ve rated all the features, we run them through our proprietary algorithm to produce a final rating out of 5.
Learn more about our rating methodology.
The pros of Policy Advisor
If you're shopping for life insurance, there are a few reasons you'll want to take Policy Advisor for a spin.
Pros
Free consultation with a licensed expert
If you're not sure what you want or need in terms of life insurance, you can easily talk to one of Policy Advisor's licensed experts via web chat, phone, or email. If you need help immediately, there's a handy on-site web chat feature, or you can pick up the phone and call a toll free number. If you're not in a hurry, you can even schedule an appointment with one of their experts at a time that's convenient for you. And not only is the consultation completely free, but the experts don't work on commission either, so there won't be any undue sales pressure.
Quickly compare insurance from 25 different companies
Policy Advisor works with 25 of Canada's best insurance companies to bring together competitive prices, so you can find what works best for you.
Easy online application process
Policy Advisor also simplifies the application process, letting you apply for whatever insurance you decide on right through their website. You'll have to fill out some extra information first, but then you'll have a chance to compare a number of different options in detail, then select the best insurance package for your situation and budget. From there, you'll be able to apply through Policy Advisor directly.
Includes a wide array of insurance types
While Policy Advisor focuses primary on term life insurance, you can also get information about whole life insurance, simplified life insurance, mortgage protection insurance, critical illness insurance, disability insurance, children's insurance, and no medical insurance (meaning insurance that doesn't require a medical exam).
Life insurance calculator
If you're not sure how much insurance coverage you need, Policy Advisor has a handy life insurance calculator that will help you figure it out. Punch in some numbers and they'll suggest how much life insurance you need. The best part? If you don't really need any additional life insurance, they'll tell you that. No high pressure sales tactics at all.
The cons of Policy Advisor
Policy Advisor has a lot going for it, but it's not perfect.
Cons
Limited availability
It's disappointing, but Policy Advisor's services are only available in Alberta, British Columbia, Manitoba, and Ontario. If you live elsewhere, you're out of luck. Hopefully, this will change in the future, but we're unaware of any immediate plans for expansion into this area.
Policy Advisor alternatives
How does Policy Advisor compare to some other Canadian competitors?
 |  |  |  | |
|---|---|---|---|---|
| Account | Policy Advisor Life Insurance | PolicyMe Life Insurance | TD Life Insurance | RBC Life Insurance |
| Genius Rating | ||||
| Why You Want It | Get instant life insurance quotes from 30 top insurers + No brokerage fees. | Save up to 20% on your life insurance + Get Child Coverage at no extra cost. | Get a quick quote with instant approval + Save up to 10% with discounts | Up to $700,000 of coverage + Premiums as low as $23. |
| Term Life Insurance | | | | |
| Terms Available |
|
|
|
|
| Permanent Life Insurance | | | | |
| Guaranteed Acceptance Life Insurance | |  | | |
| Universal Life Insurance | | | | |
| Get a quote See more Policy Advisor products Compare | Get a quote See more PolicyMe products Compare | Learn More See more TD products Compare | Learn More See more RBC products Compare |
FAQ
What is Policy Advisor?
Policy Advisor is an online insurance broker. You can compare life insurance quotes from 20 of Canada's top insurers through their website, and easily apply online if you find a product you're interested in.
Where does Policy Advisor operate?
Policy Advisor is only available in Alberta, British Columbia, Manitoba, and Ontario. If you live in any other province or territory, you'll have to look elsewhere for your insurance needs.
What sort of insurance does Policy Advisor offer?
Policy Advisor offers quotes on a wide variety of life insurance products.
Editorial Disclaimer: The content here reflects the author's opinion alone, and is not endorsed or sponsored by a bank, credit card issuer, rewards program or other entity. For complete and updated product information please visit the product issuer's website.
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