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Compare Canada’s best life insurance companies in one place. When choosing the best life insurance for you, remember to consider cost, coverage, and key features.

To start, click a “Compare” button from the list below.

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Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20 years
  • 100 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
Yes
5.0 Genius Rating
0.0 (0) User Reviews

If you’re in the market for life insurance, you may not have considered TD. They’re not one of the largest life insurance companies in Canada, but they are owned by one of Canada’s largest banks. This could make them a good choice for you, especially if you’re already a TD customer. Even if you’re not, they’re worth checking out – it’s easy to get a quote online.

Pros
  • It’s easy to get an online quote
  • They have sample policies online
  • It’s convenient to apply online or over the phone
  • There’s no sales commission
  • Option to convert term to permanent insurance
Cons
  • They don’t have as many options as a traditional insurance company
  • You don’t get the personal touch
  • Policies automatically renew
Provinces
ALL
Eligibility
  • Canadian citizen
  • Age of majority
Why You Want It
Get a quick quote with instant approval + Save up to 10% with discounts
Special Features
  • Instant approval for up to $10 million in coverage
  • 30-day review period in case you change your mind
  • Discounts for having other TD products
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20 years
  • 100 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
Yes
Universal Life Insurance
No
 
Term Life Insurance
Yes
Terms Available
  • 5 to 50 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
4.0 Genius Rating
0.0 (0) User Reviews

Canada Life was established in 1847, becoming the first domestic life insurance company founded in Canada. Today’s Canada Life is an amalgamation of Great West Life, London Life, and Canada Life to form one of the largest life insurance companies in Canada. Each of these companies was founded over 125 years ago, so there's a lot of history there.

Pros
  • You have your own insurance advisor
  • They offer a complete solution
Cons
  • They don’t offer guaranteed acceptance life insurance
  • There's no permanent term life insurance either
Provinces
ALL
Eligibility
  • Canadian citizen
  • Age of majority
Why You Want It
Work with a dedicated insurance advisor + Many customization options.
Special Features
  • Many customization options available
  • One of the longest standing insurance providers in Canada
Term Life Insurance
Yes
Terms Available
  • 5 to 50 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
Universal Life Insurance
Yes
 
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 15 years
  • 20 years
  • 25 years
  • 30 years
  • 35 years
  • 40 years
  • 50 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
3.8 Genius Rating
0.0 (0) User Reviews

Based in Vancouver, Lions Peak Insurance is a life insurance broker that works with well recognized names like Sun Life, Manulife, Desjardins, and more. Lions Peak Insurance can help set you up with a life insurance policy tailored to your unique needs.

Pros
  • Plenty of term lengths to choose from
  • Plenty of other services available
  • Multiple channels to contact customer service
Cons
  • No guaranteed acceptance or universal life insurance options
  • Online only means no in-person assistance
Provinces
ALL
Eligibility
See Issuer for Details
Why You Want It
8 life term insurance lengths + Very responsive customer service.
Special Features
  • Wide range of services available
  • Available Canada-wide
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 15 years
  • 20 years
  • 25 years
  • 30 years
  • 35 years
  • 40 years
  • 50 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
Universal Life Insurance
No
 
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
Yes
3.0 Genius Rating
0.0 (0) User Reviews

If you're looking for simple and relatively inexpensive life insurance coverage, Sun Life Go is worth a look. It offers quick online quotes, temporary insurance coverage for up to 90 days, and 30 day cancellation refunds in case you change your mind.

Pros
  • Near-instantaneous quotes
  • A variety of coverage types and terms
  • Temporary insurance for up to 90 days
  • Cancel within 30 days for a full refund
Cons
  • Coverage isn't as flexible as some competitors
  • Not as many coverage options as others offer
  • Coverage amounts are limited
Provinces
ALL
Eligibility
  • Canadian citizen
  • Age of majority
Why You Want It
Get temporary coverage for 90 days + Cancel within 30 days for refund.
Special Features
  • Cancel within 30 days for a full refund
  • Temporary insurance that provides immediate coverage for up to 90 days
  • Coverage up to $1,000,000
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
Yes
Universal Life Insurance
Yes
 
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 15 years
  • 20 years
  • 25 years
  • 30 years
  • 100 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
3.0 Genius Rating
0.0 (0) User Reviews

PolicyMe is a modern life, health, and dental insurance option for Canadians between the ages of 18 and 75 (or older, if renewing). You'll get some of the cheapest life insurance premiums in the country, and it's all done 100% online for extra ease of access. Choose from terms between 10 to 30 years, or a 100 year term for essentially permanent coverage. PolicyMe term life insurance is convertible and renewable, so you don’t have to commit to a long term at first if you don’t want to.

Pros
  • Some of the lowest rates in Canada
  • Fast and simple application process
  • Live support over the phone and through live chat
  • Convertible Term Life Insurance & National Availability
Cons
  • No in-person support
Provinces
ALL
Eligibility
  • Ages 18 - 80+
Why You Want It
Save up to 20% on your life insurance + Get Child Coverage at no extra cost.
Special Features
  • All applicants get an instant decision
  • 100% online application
  • Save 10% off your policy for the first year when you apply as a couple and get child coverage at no extra cost with the purchase of any policy
  • National availability
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 15 years
  • 20 years
  • 25 years
  • 30 years
  • 100 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
Universal Life Insurance
Yes
 
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 15 years
  • 20 years
  • 25 years
  • 30 years
  • 35 years
  • 40 years
  • To age 65
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
Yes
2.4 Genius Rating
0.0 (0) User Reviews

With fast and easy online quotes for a variety of types of life insurance from 25 of Canada's top insurance companies, Policy Advisor provides a super simple way to cut through the marketing-speak and find a policy that's right for you.

Pros
  • Free consultation with a licensed expert
  • Quickly compare insurance from 25 different companies
  • Easy online application process
  • Includes a wide array of insurance types
  • Life insurance calculator
Cons
  • Limited availability
Provinces
MB, ON, BC, AB
Eligibility
  • Canadian citizen
  • Age of majority
Why You Want It
Get instant life insurance quotes from 30 top insurers + No brokerage fees.
Special Features
  • Free 30 minute consultation
  • Compare 25 different Canadian insurers
  • Get quotes for a wide array of insurance types
  • Life insurance calculator
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 15 years
  • 20 years
  • 25 years
  • 30 years
  • 35 years
  • 40 years
  • To age 65
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
Yes
Universal Life Insurance
Yes
 
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 15 years
  • 20 years
  • 25 years
  • 30 years
  • 35 years
  • 40 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
Yes
2.4 Genius Rating
0.0 (0) User Reviews

When you think about life insurance companies, RBC Insurance doesn't immediately come to mind. But they're a full-fledged life insurance company with a wide range of products. They might be a good fit for you if you want the comfort of knowing your insurance policy is backed by one of Canada's largest, oldest companies. Their rates are competitive and it's easy to get a quote online.

Pros
  • They offer a wide range of insurance products and options
  • You can get an immediate, anonymous online quote
Cons
  • RBC uses commissioned insurance advisors
  • There have been reports of poor customer service
Provinces
ALL
Eligibility
  • Canadian citizen, permanent resident, or landed immigrant (must be in Canada for over 12 months)
  • Ages 18 to 85
Why You Want It
Up to $700,000 of coverage + Premiums as low as $23.
Special Features
  • Many customization options available
  • Accidental death benefit for beneficiaries
  • 30-day review period in case you change your mind
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 15 years
  • 20 years
  • 25 years
  • 30 years
  • 35 years
  • 40 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
Yes
Universal Life Insurance
Yes
 
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20 years
  • 30 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
2.3 Genius Rating
0.0 (0) User Reviews

Serenia Life Financial offers flexible and affordable life insurance options. As a member-based organization, Serenia Life Financial provides its more than 33,000 members with valuable products, unique benefits, and investment opportunities.

Pros
  • Offers term and permanent life insurance options
  • Easily convertible
  • Impressive list of valuable member benefits
  • Bereavement counselling for beneficiaries
  • Save up to $500 on first year life insurance payments
Cons
  • Not available Canada-wide
  • Few term lengths to choose from
Provinces
BC, AB, SK, MB, ON
Eligibility
  • Between the ages of 18 and 70
  • Canadian citizen
Why You Want It
10, 20, 30, and 100-year term length options + Valuable member benefits.
Special Features
  • Get a quote online
  • Unique member benefits
  • Bereavement counselling and resources for beneficiaries
  • Members receive a portion of profits in the form of member benefits
  • Term to 100
  • Annuities
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20 years
  • 30 years
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
Universal Life Insurance
No
 
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20
  • 25
  • 30
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
2.2 Genius Rating
0.0 (0) User Reviews

GoLife offers a digital life insurance experience to make it quick and easy to meet your needs. They claim that in just 20 minutes, you can have your own term life insurance policy ready to go. You'll get a 10, 20, 25, or 30 year term, plus you can customize your premiums.

Pros
  • Quick and easy online application
  • Dedicated advisors available
Cons
  • Only term and permanent life insurance available
  • Very difficult to find info on the website
  • Very difficult to find info on the website
Provinces
BC, AB, SK, ON, MB
Eligibility
  • Canadian citizen
  • 18 - 65 years old
Why You Want It
Impressive 1.5% interest rate + Easy-access tax-sheltered growth.
Special Features
  • Quick, online application
  • Dedicated advisors available online and over the phone
  • Customizable premiums
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20
  • 25
  • 30
Permanent Life Insurance
Yes
Guaranteed Acceptance Life Insurance
No
Universal Life Insurance
No
 
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20 years
Permanent Life Insurance
No
Guaranteed Acceptance Life Insurance
No
1.2 Genius Rating
0.0 (0) User Reviews

Founded in 2020, Walnut Insurance is the first company to offer life insurance membership plans that include subscriptions to various independent wellness products, such as Headspace. It's both a smart business move and an excellent way to supplement clients' health care needs.

Pros
  • Subscription plans come with sweet perks
  • Digital protection is a unique and convenient option
  • A fully online application process
  • Transparent and surprisingly low pricing
  • Flexible age requirements
Cons
  • Not available in New Brunswick or Quebec
  • Only 2 term lengths available
Provinces
AB, BC, MB, NL, NU, NT, NS, ON, PE, SK, YT
Eligibility
  • Ages 18 - 70
Why You Want It
Get up to $1M in coverage in minutes + Premiums starting at $10 a month.
Special Features
  • Get term life insurance from RBC Insurance with extra benefits
  • Digital membership protects your electronic devices
  • Membership includes access to products and services like Headspace, Dashlane, and ClassPass
Term Life Insurance
Yes
Terms Available
  • 10 years
  • 20 years
Permanent Life Insurance
No
Guaranteed Acceptance Life Insurance
No
Universal Life Insurance
No
 
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